Write Drunk, Edit Sober.

Exploring the intersection between writing, creativity and drinking.

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“Write drunk, edit sober.”

The quote was actually uttered by a writer named Peter De Vries.

“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.”

Ogilvy might have been onto something.

“I’m not sure if all great writers are anxiety-ridden chronically depressed drunks. Or, if all anxiety-ridden chronically depressed drunks are great writers.”

I’m still not entirely sure.

I write pretty words and sometimes sell things. https://coleschafer.com/subscribe

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