You aren’t creating anything worthwhile because it’s too comfortable not too.
It’s too comfortable to fail at a relationship when you have Tinder in your back pocket.
It’s too comfortable to fail at starting a business when you have a steady paycheck.
It’s too comfortable to fail at losing weight when you have Ben & Jerry’s in the freezer.
It’s too comfortable to fail at reading a new book when you have Netflix one click away.
In a world where innovation has allowed humans to live comfortably 24/7, the race or the challenge rather is no longer running from pain and suffering… but rather running from comfort.
Or, seeking out lives that sacrifice comfort for greater meaning and purpose.
In order to do this effectively, we must have the discipline to make failure more uncomfortable than success. If the alternative to going to the gym is eating fried foods on the couch… failure is much more comfortable than success.
For example — if you’ve been trying to start a profitable side-hustle but keep quitting, it’s because you’re making it easy on yourself to quit. You’re making it comfortable to quit.
What would happen if you raised the stakes? What would happen if you took $2,500 out of your bank account and placed it in an envelope and then gave it to a friend? What would happen if you told your friend that if you don’t succeed at what you are wanting to do they can keep it?
Would you still quit? I don’t think so.
It would be too uncomfortable to quit.
By Cole Schafer.