Why startups need to be investing heavily in copywriters.

You walk out to your mailbox and find a single envelope — neatly sealed along with your name written in jet black ink.

You open it up and are bewildered by what you see. Nestled, in the depths of the envelope is a $100 bill. But, it’s not just any $100 bill… the individual who sent you this $100 bill only sent you half of it.