Why Dollar Shave Club is marketing on PornHub.

What you can learn from this men’s grooming giant getting in bed with the world’s largest adult entertainment site.

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Men who watch porn and men who lie about watching porn.

As tough as Russia is…

This isn’t the case anymore.

Now, that’s just nasty.

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Does marketing on PornHub work?

“It’s not expensive. But interestingly, the exposure that you can get and the impressions are huge. There was a strategic reason why we went there. We are very much about having guys’ backs. We like to think that we’re looking out for guys. It’s no secret that guys go there, we turn up where guys are going to be. One of the ads that we ran actually ended up from a front page of Reddit but it was a simple: “We’re here to tell you Dollar Shave Club has more than razors. This ad is also an escape hatch if someone walks in on you.” So it’s like click it, you’re out.”

What you can learn from Dollar Shave Club‘s love affair.

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