The psychology of selling.

An in-depth look at why people buy what they buy.

People buy when something hurts or when they want to feel good.

At the most basic level, it’s important to understand that most people buy for one of two reason — they buy to move closer to pleasure or to move further away from pain.

People make emotional buying decisions.

In this section we are going to discuss emotion and how it plays a major role in people’s buying decisions. While technology and data offer plenty of opportunity for marketers, they are causing many to forget they are marketing to humans (not robots).

People justify their purchases with logic.

In the previous section we discussed that when people make purchases to move them closer to pleasure they will make their buying decisions based off emotion.

People buy because other people buy.

In school we were lectured to about the power of peer pressure in regards to sex, drugs and alcohol (which as we grew older we realized wasn’t all that bad).

Connecting the dots of the psychology of selling to craft stronger more powerful marketing campaigns.

I know we’ve covered a ton of ground today, so I want to take a moment and sum up how you can use the psychology of selling to craft stronger more powerful marketing campaigns that ultimately drive more sales. Here’s everything we just covered in easy tactical steps you can begin applying immediately.

You gotta check this out — Sticky Notes is my email list reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest day of the year.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 339,876+ people.

Subscribe to receive our top stories here.

I write pretty words and sometimes sell things. https://coleschafer.com/subscribe

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store