The Delete button is ruining the world.

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Photo by Blair Fraser on Unsplash.

The greatest disservice social media has ever done for mankind was create a delete button. We humans have been lacking ownership for a very long time, but it got increasingly worse when we were given the chance to say stupid shit and then erase it after saying it.

What it has created is a vast number of people diseased by a messiah complex –– people who truly believe they are immune to making mistakes.

We forget that feedback and more importantly critical feedback is important to both human development and the society as a whole –– because it holds us accountable –– it forces us to take ownership.

Before the delete button, when Dave said something racist or sexist or hateful or idiotic or just factually wrong, all of society could rain a shit storm on him for being racist, sexist or completely idiotic. And once Dave was hacked from his pedestal and completely stripped of his pride, he was then forced to ask himself a question –– was I wrong?

Today, Dave can tweet or post something racist or sexist or hateful or idiotic or just factually wrong and when the first arrows of critical feedback begin to fire in and pierce his ego… guess what he can do?

Hit delete.

What would our world look like if people had to tattoo their tweets and their posts to their bodies for the rest of the world to see? What would our world look like without a delete button?

I think it would look more thoughtful. Which, I don’t know about you, but I am tired of living in a world absent of thought.

Also, if your name is Dave I apologize. I am sure you’re a great guy. It was the first name that popped into my head.

By Cole Schafer.

Cole is the copy chief at Honey Copy, where he helps startups make more money through emails and landing pages that read like poetry and sell like Ogilvy. When he isn’t slinging copy, he is right here on Medium sharing ideas about life, business and marketing. Or riding alpacas.

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I write pretty words and sometimes sell things.

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