The customer is not a moron, she’s your wife.

Once upon a time, advertisers thought they were advertising to a big pool of dumbasses.

They’d write copy that read more like a corny superhero comic book strip than an actual advertisement and they’d hire a retired summer camp counselor to read the damn thing with a nauseating level of exuberance.




I write pretty words and sometimes sell things.

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Cole Schafer

Cole Schafer

I write pretty words and sometimes sell things.

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