The trouble with creating a hit is that you’ll want to do it again and again and again.
When you hear the applause, it suddenly becomes less about the act of creating and more about the act of recognition.
Creativity is a process born from a place of selflessness.
It’s born from a selfless vision the creative has that she wants to share with her fellow humans.
Unfortunately, when this process becomes selfish and the creative begins sitting down with the sole intention of creating a hit… the energy changes. The muse stops showing up. The genius finds another home.
And, the creative becomes that which she feared the most — a one hit wonder.
By Cole Schafer.