Let’s not confuse “content” with “art”.

There’s a fundamental difference between “content” and “art”.

“Art” is a visual, audible or written form of expression that is created for its own sake.

“Content” is the creation of a material with the very specific intention of promoting a brand.

Frank Ocean is an artist.

--

--

I write pretty words and sometimes sell things. https://coleschafer.com/subscribe

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store