I’m not sure where the hell it came from.
But, recently on LinkedIn, I’ve noticed this phenomenon where entrepreneurs, growth-hackers and digital marketers are posting poorly-written self-help-like “prose” littered with cliches and vague blanketed statements.
I did a bit of digging and found a marvelous article BuzzFeed wrote on the topic dubbing it, “broetry”.
I found it fitting.
If, like me, you’re fairly new to the world of broetry, here’s a broem I stumbled upon today by a guy named Steve who owns an online tea company…
“I dropped out of UCLA.
I moved onto my best friends couch.
I couldn’t afford eating out, so I stuck with potatoes.
I was physically and mentally strained, but pushed onward.”
There were another seveneteen thought-provoking lines of this nonsense. Though, I cut it off early to save what was left of your brain cells.
In all seriousness, while to the outside viewer this shit is almost laughable, LinkedIn hacks are using broems to game the system… apparently the platform rewards text-heavy posts with dramatic unnecessary spacing.
Josh Fletcher, the “Top Quora Writer of 2017” and “3x Author” — as he so humbly puts it in his LinkedIn title — is widely considered to be the founding father of the broem.
Josh told BuzzFeed that his broems average around 4,000 engagements and 600,000 views — a massive audience he clearly thinks highly of, telling BuzzFeed…
“Don’t overestimate your readers’ intelligence. Be known for one or two adverbs.”
Josh sounds like a real stand-up guy.
But, now I’m just ranting.
As marketers and writers, it’s wildly important that we differentiate “what’s popular” from “what’s valuable”.
While today broems might be a popular way to get more eyes on our work, sooner or later we have to challenge ourselves with questions like… but at what cost?
For me, here at Honey Copy, I try to regularly ask myself what I want to be remembered for.
And, while I’ve certainly done some things to garner attention that I’m not necessarily proud of, I have enough clarity at the moment to know that in a few decades I don’t want to be known for the “broems” I was writing back in 2020.
But, I digress.
By Cole Schafer.
You gotta check this out — Sticky Notes is my email list reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest day of the year.