It takes more than that to kill a bull moose.

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“It takes more than that to kill a bull moose” has become something of a tagline that embodies the legend of Theodore Roosevelt… not all that unlike Muhammad Ali’s float like a butterfly sting like a bee.

Nearly a century ago, before taking the stage to give a presidential speech in Milwaukee, Teddy Roosevelt was shot at close range in the heart.

Fortunately, his glasses case and his bundled up speech manuscript nestled in his coat pocket, slowed the bullet enough that it didn’t kill him.

While the failed assassin was quickly detained and taken into custody, Teddy turned down any immediate medical attention and decided to go ahead with his speech (with a bullet hole in his chest, mind you).

His opening line hit harder than the bullet that nearly took his life…

“Friends, I shall ask you to be as quiet as possible. I don’t know whether you fully understand that I have just been shot.”

The audience in the now silent auditorium gasped in horror as Teddy opened his coat and unbuttoned his vest to reveal a slowly growing puddle of blood pooling underneath his shirt.

He then delivered his iconic line…

“It takes more than that to kill a bull moose.”

And, went on for the next 90 minutes giving his speech and solidifying his name in the planet’s history books as one of the most badass writers to ever live.

It’s no wonder literary legends like Ernest Hemingway admired him…

Teddy wasn’t a man, he was a bull moose.

By Cole Schafer.

Sticky Notes is my email list reserved for entrepreneurs, creatives, marketers, writers and freelancers looking to sell like hell (without losing their soul).

Originally published at on April 9, 2020.

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I write pretty words and sometimes sell things.

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