How this outdoor lifestyle brand is getting away with selling hundred dollar blankets.

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A little while back two friends jumped in a van and embarked on a California adventure that doubled as both a ski and surf vacation.

But, things took a turn for the worst when they woke up one morning to sub-zero temperatures in a vehicle that wouldn’t start.

Thank God for whiskey.

While waiting for help to arrive, they kept from freezing their asses off by nursing a bottle of whiskey and staying bundled up in their sleeping bags.

Maybe it was the heightened awareness spurred on by the cold pinch in the air or perhaps it was the alcohol-infused creativity… but at some point, the friends had an epiphany that would change the trajectory of their lives forever.

Why was the world filled with underwhelming blankets?

When it comes to products, blankets are about as straight-forward as it gets. They’re a piece of fabric, cut into a square or a rectangle, made to keep humankind warm and cozy in the night.

Yet, despite this, most of them suck.

All of us have experienced the frustration of fighting to stay warm under a pitiful blanket as flimsy as a table cloth, contorting our bodies into a ball in hopes to keep our toes covered.

While holed up in their van feeling warm, cozy, content and thankful for their sleeping bags, the two friends pondered why nobody had ever invented a sleeping bag style blanket.

This lead to Rumpl.

Rumpl is an outdoor lifestyle brand that sells beautifully designed, lightweight, ultra-warm blankets made from environmentally friendly recycled ingredients.

In their own words, they’re…

“Introducing the world to better blankets.”

Rumpl is a marketing lesson in the power of making the ordinary… extraordinary.

Because they were able to take a product as old as time itself and reinvent it… they can charge 5x the amount that standard blankets go for… between $100 to $200 a pop.

It’s a proven model that works.

Sometimes you don’t have to do something that has never been done before. Sometimes, it’s enough to simply do something better.

But, I digress.

By Cole Schafer.

Stranger than fiction by Honey Copy is a curation of stories about bat shit crazy marketing ideas that have made brands some serious cheddar. If this story made your mouth water, why not let me tell you when I write the next one?

Originally published at https://www.honeycopy.com on April 27, 2020.

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I write pretty words and sometimes sell things. https://coleschafer.com/subscribe

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