How this award-winning fine-dining restaurant is surviving the Coronavirus selling $14 burgers.

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Shit hit the fan last week for restaurants everywhere as they were forced to close their doors in hopes to slow the spread of the Coronavirus.

Canlis, a 68-year-old fine-dining restaurant in Seattle celebrated for serving up award-winning $135 four-course meals, responded to the chaos in a rather unusual way…

They started serving burgers, bagels and bottled wine.

After a team meeting a couple weeks back to discuss the dwindling tourism in the Seattle area, someone at Canlis threw out the idea of closing the doors and transforming the restaurant into a delivery service of sorts.

(Sounds like a Stranger Than Fiction story in the making).

While wildly risky, it was a very real way to keep the restaurant’s 115 employees from twiddling their thumbs during this unprecedented time in history.

Order Up!

Canlis spent the next week redesigning their restaurant from the ground up.

They got their hands on two additional fryers donated by a local restaurant supply company and they turned a large shipping container in their garden into a mini-bagel bakery of sorts.

Then, they had their 115 employees previously working as servers run their delivery service.

They now have three different pop-up locations: a bagel shop, a drive-thru burger stop and a family meal delivery service that includes a (much needed) bottle of wine.

(They also made some really badass t-shirts).

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Canlis is selling 1,000 burgers a day, around 500 bagels and 200 to-go dinners.

So, it’s safe to say they’re not starving.

I’ll be the first one to admit that the Coronavirus is giving me the heebie-jeebies. However, if we look close enough, there is a way to not only survive this from a business standpoint but potentially even thrive.

But, that might take having the courage to sell something you haven’t sold before.

By Cole Schafer.

Stranger than fiction by Honey Copy is a curation of stories about bat shit crazy marketing ideas that have made brands some serious cheddar. If this story made your mouth water, why not let me tell you when I write the next one?

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I write pretty words and sometimes sell things. https://coleschafer.com/subscribe

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