How Hinge grew 400% last year by being everything that Tinder is not.

My brother’s friend’s friend recently broke up with his girlfriend.

After nursing a slightly strained heart for a couple of days, he pulled himself up by his bootstraps, re-downloaded Tinder and began swiping.

What was fascinating in the way that he was swiping was that he wasn’t actually looking. He swiped right on…

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