How can I make ‘this’ un-killable by Amazon?

Photo by Rodion Kutsaev on Unsplash.

Anytime you set out to build a business, design a product or create a service you need to be constantly thinking –– how can I make this un-killable by Amazon?

Because one day, whether you like it or not, Amazon or someone like Amazon will float into your industry and make whatever you’re creating better, cheaper and more convenient.