How can I make ‘this’ un-killable by Amazon?

Anytime you set out to build a business, design a product or create a service you need to be constantly thinking –– how can I make this un-killable by Amazon?

Because one day, whether you like it or not, Amazon or someone like Amazon will float into your industry and make whatever you’re creating better, cheaper and more convenient.

The same can be said for jobs. A decade ago, when the idea of self-driving semi-trucks were first being talked about, semi-truck drivers were rolling their eyes.

Now, semi-truck drivers are starting to worry.

A decade from now, semi-truck drivers will be out of a job.

It’s cold, it’s harsh, but it’s the reality of the world we live in.

It’s not enough anymore to just build a business. Today, we have to outrun innovation; and that’s going to put a lot of businesses out of business.

While one strategy to consider when working to build a timeless business is constantly staying ahead of the curve, another strategy is simply doubling down on things like customer service, experience and focus –– all of which I outline in The Anti-Amazon Business Model below.

The Anti-Amazon Business Model:

  1. Extremely focused. We don’t sell running shoes, handkerchiefs and pasta strainers. We just sell running shoes and we sell them really well. When you do one thing really well, it makes it much harder for a giant like Amazon to compete with you. Which, brings us to our next point… Zappos.

By Cole Schafer.

Cole is the copy chief at Honey Copy, where he helps startups make more money through emails and landing pages that read like poetry and sell like Ogilvy. When he isn’t slinging copy, he is right here on Medium sharing ideas about life, business and marketing. Or riding alpacas.

Written by

I write pretty words and sometimes sell things.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store