Fighting the good fight.

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Photo by Jake Hinds on Unsplash.

All of us are in a constant never-ending battle between fighting the good fight and fighting the easy fight.

The good fight is going for the two-mile run. The easy fight is watching another episode of Breaking Bad and laying waste to a bag of Cheetos.

The good fight is doubling down on a great person and relationship when times become challenging. The easy fight is sleeping with someone else where there is less vulnerability and commitment.

The good fight is walking away from your dead-end job to start that flower shop you’ve dreamed of since you were nine. The easy fight is not giving up the paycheck.

Somewhere, between the good fight and the easy fight is something called resistance. It is essentially the fear or the immediate gratification that keeps you from fighting the good fight.

One of my favorite writers, Steven Pressfield defines it as follows in his book The War of Art

The reason we are more inclined to sit on the couch and eat fried foods is because of resistance. The pleasure of fried salty goodness overpowers the discomfort we know we’ll face as our feet begin to pound against the pavement.

For me, I experience the most resistance when I sit down to write in the morning at 8 a.m. I experience resistance leading up to my writing session — leaving my warm bed. I experience resistance during my writing session — avoiding the dopamine rush that is email. I experience resistance in my head — am I good enough?

Some days, this resistance overpowers me and I don’t write, I succumb to fighting the easy fight like sleeping in, checking email and letting the voice in my head become louder.

But, most of the time I prevail. I tell the resistance to go f*** itself.

I fight the good fight.

You should fight it with me.

By Cole Schafer.

Cole is the copy chief at Honey Copy, where he helps startups make more money through emails and landing pages that read like poetry and sell like Ogilvy. When he isn’t slinging copy, he is right here on Medium sharing ideas about life, business, marketing and plums. Or riding alpacas…

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I write pretty words and sometimes sell things.

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