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Photo by Pim Chu on Unsplash.

“A promise is not a claim, or a theme, or a slogan. It is a benefit for the customer. It pays to promise a benefit which is unique and competitive. And the product must deliver the benefit you promise.”

— David Ogilvy

the customer promise.

Cole is the copy chief at Honey Copy, where he helps startups make more money through emails and landing pages that read like poetry and sell like Ogilvy. When he isn’t slinging copy, he is right here on Medium sharing ideas about life, business, marketing and shitty education. Or riding alpacas..

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I write pretty words and sometimes sell things. https://coleschafer.com/subscribe

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